But one thing struck me about how Brewis approaches this topic: It’s not taken as a given in this video that his audience will care about stolen content.Ībout 40 minutes into the video, Brewis addresses this directly, telling his viewers that, in part, you should care about plagiarism on YouTube because “internet video isn’t a silly playground where teens pretend to be scared of scary horror games anymore. The plagiarism allegations against Somerton are pretty grim in this video, and include instances in which Somerton appeared to copy text from academics working in queer culture and history, a book and documentary on the history of LGBTQ people in film, other queer YouTubers, and essays published across the web, including, it seems, at least two articles from Vox. And over the weekend, I watched a nearly four-hour YouTube video hosted by Harry Brewis, who posts as Hbomberguy, that laid out how optimized copying becomes plagiarism, a video that spent a great deal of time analyzing one video essayist in particular: James Somerton, a queer YouTube essayist. In the maximalist decor DIY space earlier this year, one influencer publicly accused another of copying her project videos, when it appeared that the two creators may have just happened upon some of the same design trends at the same time. The line between imitation and plagiarism should be clear. ![]() This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.įor more newsletters, check out our newsletters page. ![]() If social media success thrives on creating things that other people will want to share, then what better way to ensure clicks than by doing the same thing that worked for someone else?īy submitting your email, you agree to our Terms and Privacy Notice. Viral “challenges” ask people to film themselves literally doing the same thing as someone else, from pouring ice water on their head to performing specific choreography to a song that just blew up on TikTok. Memes work by copying and tweaking an existing idea, sound, or image. The rise of AI-generated content is only piling on to this existing problem. With so much content online, plagiarism can sometimes simply outrun efforts to detect it. Get good enough at it - and don’t get caught - and you can make money by simply lifting the hard work of someone else and packaging it as your own. And plagiarism is thriving online as well. When copying crosses an ethical line, we generally call it plagiarism. ![]() It’s almost always incentivized: Once social media began reshaping online life, copying became a go-to tactic for getting views. Copying has always been a part of internet culture.
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